I really do not understand the Amazon "Recommended For You" thing. I wonder what on earth can be the connection between some of the things they recommend to the things you actually buy or browse.
I had this one today.
This makes perfect sense. You looked a radio with a veneer that simulated something outdoorsy. Therefore, they assumed that you were the outdoors type, probably a hunter who took a dog with him, and therefore a potential heartwork consumer.
And this was a previously weird one.
Have you had any weird ones?
Also completely understandable. Women who buy breastmilk containers are obviously staying up all night with the little crying colicbabes, making it necessary for them to consume mass quantities of coffee to stay awake during the day.
These associations really work. I'm reading a book about statistics that said that Target (a U.S. department store) was able to figure out that pregnant women tended to buy certain kinds of items (like unscented lotions, vitamin supplements and bags of cotton balls). Armed with this information, they began sending women who bought these products coupons for baby-related items like diapers and baby bottles. Apparently, one day a father came into a Target store complaining that Target was sending his fifteen year old daughter coupons for cribs and baby clothes--how could they do such a thing when she was still in high school? When the store manager called the father later to apologize, he sheepishly admitted that apparently things were going on his house that he didn't know about.