A bitter battle is being fought behind-the-scenes in Hollywood right now and Iron Man 3 is caught in the crossfire!!
Disney (owners of Marvel) is fiercely renegotiating contracts with movie theaters exhibiting their films, but the company is using the Robert Downey Jr. & Gwyneth Paltrow summer blockbuster as a bargaining chip to do it!!
AMC, Regal, and a other huge theater chains are pissed because they feel like they've been extorted — now they're pushing back the only way they know how!
IM3, which may very well be 2013's biggest film, opens in 17 days, but exhibitors are so pissed at Disney's unscrupulous tactics that they're refusing to pre-sell any movie tickets!!
Some are born great, some achieve greatness and some have greatness thrust upon them.
The rest of us are a bit crap.