Not that I have seen the film, but I wouldn't characterise Nero from the first film of the reboot as 'power mad'. He was a revenge-obsessed lunatic.
And many power-mad villains are obsessed with control and order. The main differences between them and the Auditors is that the Auditors have no ego or real personality (until Thief of Time
, anyway), and they are unable to be direct most of the time. It's very hard to create a banal villain who is nonetheless interesting, raisindot, as banality by its very definition is bland and boring. And for all we know, Benedict Cumberbatch's character has moments of subtlety that aren't in the trailer. Trailers are designed to get people into the cinemas, and sex and violence and spectacle and adventure is usually the best way.
Hmm...maybe I should make a list of banal but effective villains in another thread...
Anyway, I'm gonna start up the poll about Cumberbatch's character in another thread. Feel free to contribute. I'm going to be putting four options: Khan, Gary Mitchell, Charlie Evans, and Other. Impress me with your Star Trek: The Original Series
knowledge. Impress me, TOS fans. Or TOSers.
The Doctor: There's one thing you never put in a trap, if you're smart, if you value your continued existence, if you have any plans about seeing tomorrow, there's one thing you never, ever put in a trap... Me.
-Doctor Who: The Time of Angels