frankly, i find it far more distracting when books, tv shows, movies etc try to shoehorn a fake brand in to it. because its clearly obvious whatever it is is there for a reason, but they are too cheap to use a real product (or in the case of books want to avoid the EVILS of real world products). when they do it it stands out like a sore thumb, its so phoney and really destroys the illusion.
How about the fake car brand in Good Omens? The Wasabi?
Why is there need for a product name in this sentence?
"She thought of her partner, Clancy, drinking the day's fifth cup of coffee out in the cruiser, thinking she was an idiot."
"She thought of her partner, Clancy, drinking the day's fifth Starbucks out in the cruiser, thinking she was an idiot."
Or is "Starbucks" now the generic name for coffee!