You know how I hate Kindles....
It's a book with thin paper and print - if it was printed the usual way it would still have the same amount of print on it and as many pages because the characters take up
exactly the same amount of space on the paper no matter how it's oriented? Note that it has margins and header and footer space - same as the usual book format?

How is it not taking up the same amount of space as the same text printed the traditional way? You're not reading it any differently are you? Just holding it differently....?
Maybe it'd be best suited to Danish fairy tales - like the Emperor's New Clothes perhaps?
It's a gimmick and it's nothing 'new', just a different layout approach that may be more suitable for people who like lying on their bellies and consequentlly don't need a hand free to have a drink when they're reading...
