Roll up, roll up, come and see the dog-faced woman!
I'm afraid that he's right to a degree. It's the big sell that often doesn't deliver.
But story is the thing - a low budget film with a great story will always outlive the big budget blockbuster with no story to it.
And a blockbuster with a very good story might outlast both. Not that there are that many.
But seriously, that Disney exec actually admitted
that? Well, at least he justified why: it's all about the moolah, and to do that, you need to attract a large audience.
Four minutes? That's ages! What if I get bored? I need a television, a couple of books. Anyone for chess? Bring me knitting.
-The Eighth Doctor, defiant in the face of death, in Doctor Who: The Night of the Doctor