Roll up, roll up, come and see the dog-faced woman!
I'm afraid that he's right to a degree. It's the big sell that often doesn't deliver.
But story is the thing - a low budget film with a great story will always outlive the big budget blockbuster with no story to it.
And a blockbuster with a very good story might outlast both. Not that there are that many.
But seriously, that Disney exec actually admitted
that? Well, at least he justified why: it's all about the moolah, and to do that, you need to attract a large audience.
The Doctor: There's one thing you never put in a trap, if you're smart, if you value your continued existence, if you have any plans about seeing tomorrow, there's one thing you never, ever put in a trap... Me.
-Doctor Who: The Time of Angels